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Restaurant technology veteran who helped build Tripleseat from its first sales hire to a global hospitality SaaS platform, and now leads sales at KitchenSync.

Ben Faden

VP of Sales at KitchenSync

restaurant technology, build vs buy decisions, sales restaurant tech stack selectioncash flow forecasting for multi-unitproduct mix analysisAI in hospitalitythe buyer's perspective on restaurant SaaSoperator-vendor relationship

Ben Faden is VP of Sales at KitchenSync. He spent nearly 13 years as Tripleseat's first sales hire, helping scale the hospitality SaaS company from startup to 200 employees and 15,000 customers across 38 countries. He has been on and off in the restaurant industry for 30 years.

Ben Faden leads sales at KitchenSync, drawing on three decades of hospitality experience and a career spent at the intersection of restaurants and technology. As Tripleseat's first sales hire in January 2011, Ben opened the company's NYC office and spent nearly 13 years building its sales organization, launching its hotel product in 2018 and its European operations in 2022. Tripleseat grew from a bootstrapped startup into a global platform with 200 employees and 15,000 customers across 38 countries during his tenure. Before KitchenSync, Ben served as CRO at Spotlio, the destination-technology platform for ski resorts and theme parks. He also founded KettleSpace, the NYC concept that converted restaurants into coworking during off-hours.

Ben Faden has spent his career at the intersection of hospitality, technology, and high-stakes campaigns. As VP of Sales at KitchenSync, he leads the team responsible for KitchenSync's sales relationships, drawing on three decades of hospitality experience and a career spent inside the restaurant technology category from its earliest days. Ben's hospitality DNA goes back to a Chicago childhood, where in high school he was part of one of the first management training programs at one of Chicago's largest independent restaurant groups. He has been on and off in the industry for roughly three decades since, but the defining chapter was the nearly thirteen years he spent at Tripleseat, the hospitality event-management SaaS company. Joining in January 2011 as Tripleseat's first full-time sales hire, Ben opened the company's New York City office and spent the next decade-plus building its sales organization from the ground up. He launched Tripleseat's hotel product in 2018 and its restaurant and family-entertainment product alongside it, and in 2022 he established the company's European operation on the ground in London. Over his tenure, Tripleseat grew from a bootstrapped startup into a global platform with roughly 200 employees and 15,000 customers across 38 countries. Before Tripleseat scaled to that size, Ben had also founded a hospitality-adjacent company of his own: KettleSpace, the New York coworking concept that turned restaurants into workspaces during their off-hours. Launched in November 2016 inside Tribeca's Distilled NY, KettleSpace eventually operated out of partner venues across Manhattan and pivoted its software layer into a SaaS product that was later acquired by WorkChew. The experience gave Ben a rare operator perspective on what restaurants need from technology, and what they don't. In September 2023, Ben was named Chief Revenue Officer of Spotlio, the destination-technology platform serving ski resorts, theme parks, and ticketed attractions, where he led revenue across a global base of resort and attraction operators before joining KitchenSync. Earlier in his career, Ben spent roughly a decade in federal politics, working as a campaign manager, finance director, and consultant on state and national campaigns. He is a graduate of the University of Kansas with a dual degree in political science and management communications. At KitchenSync, Ben's focus is the operator-vendor relationship and the questions multi-unit operators wrestle with as they grow: how to evaluate a restaurant technology stack, when to build versus buy, where AI actually saves hours in the back office, and how cash-flow forecasting and product-mix analysis change the way a growing group makes decisions.
Areas of Expertise
  • Selecting a restaurant back-office tech stack
  • Build vs buy vs managed service
  • Evaluating restaurant software vendors
  • Restaurant tech stack for 3 vs 10 vs 30 units
  • When to outsource back office
  • Client services and the vendor-operator relationship
  • Cash flow forecasting for multi-unit operators
  • AI in hospitality
  • Why restaurant tech decisions fail
  • Product mix (PMIX) analysis
  • Restaurant SaaS contract terms and pitfalls
  • Hotel F&B tech considerations
  • Restaurant bookkeeping from the operator's vantage point

Signature Perspectives

Technology can bring more human interaction to hospitality, not less.

The reflexive worry is that tech replaces hospitality. The opposite is true when it's deployed correctly. Automating back-office work gives operators time back for the floor, the menu, and the guest, which is where hospitality actually lives.

AI in restaurants is about giving operators time back for guests.

The hype around AI in hospitality is mostly noise. The real win is hours given back. The bookkeeper who spends Tuesday running variances now spends 20 minutes reviewing AI-flagged anomalies. The operator who used to read three reports now sees one summary.

Fear of change is the #1 reason restaurants don't adopt tech that would save them money.

Most restaurant tech evaluations stall not because the tools are bad but because switching is uncomfortable. Operators stick with broken systems they understand instead of better systems they have to learn.

Focus on what you know. Outsource the rest to the best.

The operators who scale successfully are the ones who recognize what they're great at and stop trying to be great at everything. Bookkeeping, payroll, insurance, even some of the systems work, are usually better outsourced than built in-house.

Loyalty programs are overrated for most multi-unit operators.

The energy spent designing and maintaining loyalty programs at the 3-10 unit level is usually disproportionate to the return. The same time invested in operations, financial systems, or hiring would move the business more.

In the Press

profile

Spotlio Welcomes Benjamin Faden as Chief Revenue Officer

PR Newswire September 21, 2023
interview

Is Distilled Now a Cafe During the Day?

Tribeca Citizen November 7, 2016

Frequently Asked

Should a restaurant group build or buy its back-office tech?

For almost all multi-unit operators, buy or outsource. Building back-office tech in-house requires engineering investment that almost never pays back. The exception is large enterprise groups (50+ locations) where custom integrations create competitive advantage. Below that scale, the math favors managed service or off-the-shelf software with strong integrations.

How should I evaluate restaurant software vendors?

Start with the operator's actual workflow, not the vendor's feature list. Pick three vendors. Run a real scenario through each demo (this week's payroll, last month's close, this quarter's forecast). The vendor that handles your real data with the least friction wins. Pricing matters less than fit.

When should a multi-unit restaurant group adopt AI tools?

When AI saves operator hours on tasks that don't require judgment. AI excels at flagging anomalies, summarizing reports, and surfacing patterns in data. It should not be making strategic decisions or replacing human judgment in client-facing work. Start with bookkeeping anomaly detection and report summarization.

What's the right tech stack for a 5-location restaurant group?

POS, payroll provider, accounting system or service, inventory or food cost tool, and a reporting layer that pulls them together. The reporting layer is where most groups underinvest, and it's the difference between data you have and data you can act on.

1 Article by Ben Faden

Restaurant Accounting Services vs Software: Which Model Actually Works for Multi-Unit Groups?
Bookkeeping

Restaurant Accounting Services vs Software: Which Model Actually Works for Multi-Unit Groups?

Self-serve restaurant software looks cheaper until you add the team to run it. Here's the real cost comparison between accounting services and software for multi-unit restaurant groups.

April 21, 2026 7 min read

Last reviewed by editorial team on .

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